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Photographer Pricing: What Goes into the Cost


Photographers often face questions about their pricing, with clients sometimes feeling like they’re paying a premium for a few clicks of a button. However, there’s a lot more that goes into determining the prices photographers charge than meets the eye. Let’s delve into some of the key factors that influence photographer pricing:


Time:


Behind every photoshoot lies hours of meticulous work, far beyond the time spent actually pressing the shutter button. For every hour spent shooting, photographers typically invest around 7 hours in post-production work. This includes sorting through hundreds of images, editing, retouching, and preparing the final deliverables. So, what may seem like a simple one-hour shoot can easily translate into 8 hours or more of dedicated work.


Gear:


Professional photography gear comes with a hefty price tag. From high-end cameras and lenses to lighting equipment and accessories, photographers often invest thousands of dollars in their toolkit. Every click of the camera adds wear and tear, necessitating regular maintenance and occasional replacements. So, while the upfront cost of gear may seem steep, it’s essential for delivering top-quality results.


Taxes:


Unlike traditional employees, self-employed photographers are responsible for managing their own taxes. This means setting aside a portion of their earnings to cover income tax, as well as self-employment tax. Typically, we need to allocate around 20% of our income to cover these tax obligations, further impacting the overall pricing structure.


Software and Business Expenses:


Photography isn’t just about capturing images; it also involves a myriad of behind-the-scenes tasks. From client management and scheduling to editing and delivery, photographers rely on a suite of software and tools to streamline their workflow. Additionally, there are ongoing expenses such as website hosting, insurance, licensing fees, and hardware upgrades (e.g., computers, hard drives) to consider. As well as furthering education to keep growing and evolving into the best photographers we can be. All these factors contribute to the overall cost of doing business as a photographer. 


While the price tag attached to photography services may seem steep at first glance, it’s essential to recognize the value that photographers bring to the table. Beyond just capturing moments, they invest countless hours, resources, and expertise to deliver exceptional results. By understanding the various factors that influence photographer pricing, clients can gain a deeper appreciation for the true cost of professional photography services. So, the next time you hire a photographer, remember that you’re not just paying for a picture – you’re investing in a skilled professional who is dedicated to bringing your vision to life.


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When choosing a photographer to document your life’s milestones it’s important to do some research to make sure you find a good match for your vision and style your wanting. Ask your photographer anything you’re not sure about. Can you share examples of your previous work or a portfolio? Absolutely I will always send sample galleries on request. I think it’s important to see a full gallery and not just the hand picked favourite images to make sure the entire gallery is consistent. Do you have experience with the type of photography I’m interested in (e.g., weddings, portraits, baby)? I photograph weddings, boudoir, elopements, lifestyle and creative conceptual concepts. How would you describe your photography style? My photography style is a mix of posed and documentary candids. I edit moody, with lots of contrast and punchy colors. What is your approach during a photo shoot to capture authentic moments? I like to shoot a mix of prompted and posed. I will generally set you up and then give you a prompt of something to do. This helps with distraction so you’re not feeling so nervous with the camera on you and allows you to loosen up and just be in the moment with a task. Are you available on the date and time of my event or session? After you have found a photographer you like their style of you will need to find a date that works for everyone. How much time do you typically need for different types of shoots? My lifestyle and boudoir packages are a 45 minute session. However, I’m not going to bill you if we go over the time. Some sessions finish faster than others. What packages do you offer, and what is included in each? All my pricing can be found under the investment tab of my website. I offer different package levels to fit everyone’s budget as well as offer payment plans because I believe everyone should be able to have their memories documented. Are there any additional costs that I should be aware of? There are no hidden fees, if you choose to add on any product or additional images those will be and additional cost but my sessions have no surprise hidden fees. What type of equipment do you use? I work with canon professional gear. I have 2 camera bodies with dual card slots , this ensures I have a back up of all your images incase of a faulty memory card. I have a mix of lenses. My universal lens than rarely comes off my body is my 24-70 2.8. I also really love the colors and compression my 85 1.4 gives. Generally you will see me with 2 camera bodies and I often get asked why, I love being able to have 2 different focal lengths for image variety. How long have you been a photographer, and what types of events have you covered? I have received my portrait and wedding diplomas through Burwell school of photography as well as the Burwell memorial scholarship. I have been in the industry since 2017. I have attended 50+ weddings in the last couple years. Are you familiar with the venue where the event will take place? If your photographer has been to your location they will generally have an idea of lighting or suggest locations they are familiar with. Have you received positive feedback or testimonials from clients? It’s always very important to read reviews, this does a few things, if they have several reviews they are more likely creditable and secondly you want to see what others are saying. How do you handle the planning process leading up to the event? Check out my other blogs on what to expect when you book a boudoir session or wedding with me to read about the process from start to finish. Do you visit the location in advance to plan for lighting and settings? If I am not familiar with a location I will scout it before the session. This allows me to get a lay of the land and be prepared to have some ideas in mind before the session. What is your turnaround time for delivering the final photos? My wedding turnaround times are 8-12 weeks although I try to aim for the 6-8 week mark. It all depends on where I am in my busy season. If you have a session with me at the start of the year you can expect to see your final images much faster than if you book a session late in the season after a summer of weddings and fall sessions. My lifestyle sessions I aim to get delivered 3-4 weeks after you pick your proofing images. How many edited photos can I expect to receive? After your session I send you a proofing gallery with all the best images and you choose based on your image package. Extras can always be added on. Weddings I don’t guarantee a certain number because every wedding day is different. I deliver all the best for the coverage but you can expect to see 40-80/hour. Can you provide a written contract that outlines the terms and conditions? Before you date is secured you sign a written contract and pay a non refundable retainer fee to hold your date. Everything is stated in the contract so there are never any surprises. What is your cancellation and refund policy? I will always try my best to reschedule lifestyle sessions and move your retainer to a new date once. If a studio is booked and the date can’t be transferred I will try to fill the spot but if I can’t fill it the studio amount would be forfeited. Weddings if you need to move your date and I have your new date available you can move it as long as it’s more than 14 days out. If you choose to cancel your retainer is fortified and the remaining balance is canceled if you are more than 14 days out from your date. These questions will help ensure you have a clear understanding of the photographer’s capabilities, style, and how they operate before making a booking. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
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